Every time I go to visit my friend Jeffrey at his South Park Boutique, Junc, I am blown away by his store. He has received the Best Retail Role Model Award from City Beat Magazine, the "Best Shop to go to on a Day Trip" accolade from Sunset Magazine, and not one to mention it himself, but Erykah Badu, whose aunt lives nearby, stops in every time she is in town. Junc is a perfectly curated selection of women's wear, men's clothing, and home/lifestyle pieces. The walls are lined with an assortment of great bags, flowing tops, and amazing party dresses he designed himself. The sitting area (where, by the way the furnishings are for sale...), is a mix up of burlap chaise lounges, zebra rugs, and antique church candle holders. My favorite home pieces are the wooden deer heads mounted on the walls like hunting trophies.
I brought along Karla, to try on some pieces for me. Jeffrey and I pulled clothes while Karla admired the shop. While we did we discussed his stores concept. He thinks that in uncertain financial times women want quality, and at a really good price, so he has kept every piece of clothing in his store under $100. This concept has kept the women of, not only South Park, but all the surrounding areas coming back! He has clients that come from Kensington, where he opened his first store Sugar Ltd. five years ago, to visit and shop. His form of honesty is also a draw, he believes that no woman has to leave his store in something that doesn't flatter, so he is not afraid to tell a client if something doesn't work, and replace it with something that does.
One of the best looks we were working with today was the adorable chiffon LBD (little black dress). It had 2 sets of shoulder straps, one a dangly black wisp, that was there just as a piece to create interest! It's the best party dress I have seen in a while. With layers of black chiffon, and short while staying out of scandal length, it was perfect for cocktails, or dancing!
The second was a really cool play on festival dressing. The black maxi skirt, was made up of hemmed, and layered black jersey, that fell in gathers at the bottom. Very cool paired with a vintage inspired, illustrated Nirvana band tee, and studded vest! A skinny belt and a slick play on gladiator sandals finished the look perfectly! There were really dark denim, boot cut (yes, they are coming back people...), high waisted jeans, to pair with a huge selection of flowing tops, in all manner of sheer. One of my favorite pieces was the cream A-line dress. It has a plunging neckline, spaghetti straps, and a racer back! We showed it here under the army green band jacket. It was totally amazing on Karla, and both Jeffrey and myself, stopped to say so! I wish the pictures had turned out better of Karla without the jacket on, and the amazing necklace!
Jeffrey's
Junc Boutique Website has a great wealth of info on the concept and image of the store, but he, as of yet, doesn't use the site to sell much more than a small selection, so you have to go into the store and check it out!
Junc Boutique Phone: 619-283-2611
2209 Fern St.
San Diego Ca 92104