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A couple months ago I was browsing Patricia Fields' online store and came across a collaboration between her, and the
German Brand MCM, or Mode Creation Munich. It was the classic MCM monogrammed leather with Pat's standard illustrations... Very kitschy, and a cool way to re-introduce the brand into pop culture. Hip Hop artist's in the 80's rocked the gear, which lead to an over saturation of knock off's, and of course that cheapened the brand to something pretty laughable here in the states.
But in the last couple years, the brand ha been readopted by the music community, and the logo'd brand seems to be catching steam! Rick Ross is wearing a MCM bomber jacket in a video a couple years ago, then the Pat Field collab, Justin Bieber in a
blue MCM motorcycle jacket... Then today looking through the March issue of Harper's Bazaar, there is an ad for the company! In fact it's a 4 page spread! That is some serious re branding! I'm not going to lie, it's nothing new, the quality of the images looks like a Dooney and Bourke ad, and the styling is a little sketchy, but, is the the start of a new monogrammed take over? What do you think? Can MCM make it again?
